Bryan Reimer, Ph.D., is a Research Scientist in the MIT Center for Transportation and Logistics, a researcher in the AgeLab, and the Associate Director of The New England University Transportation Center at MIT. Bryan’s research seeks to develop theoretical and applied insight into driver behavior. His work aims to find solutions to the next generation of human factors challenges associated with driver attention management, distraction, automation and the use of advanced driver assistance systems to maximize mobility and safety. His work informs technology development, business strategy, and public policy. He founded and leads several academic partnerships with industry. The Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium aims to develop the next generation of driver attention measurement tools. The Advanced Vehicle Technology (AVT) consortium seeks to understand how drivers use emerging, commercially available vehicle technologies, including advanced driver assistance systems and automated driving systems.
Dr. Reimer collaborates with industries worldwide on the topics of driver safety, vehicle automation, technological concerns related to human factors, and the future of mobility. He is a member of the Autoliv Research Advisory Board and serves as an advisor to several startups in the mobility space. A seasoned conference and event presenter, Reimer has provided keynote addresses on the topics of driver attention and vehicle automation. His 2018 TEDx talk, “There’s more to the safety of driverless cars than AI”, he discusses the undertreated health crisis on our roads and the limits of focusing on automation alone as a solution
Dr. Reimer is the 2019 recipient of the Jack A. Kraft Innovator Award from the Human Factors and Ergonomics Society (HFES). He received an inaugural 2018 Autos2050 Impact Award for his innovative contributions to the automotive industry. He is an author on over 250 technical contributions, a Contributor to Forbes, and a graduate of the University of Rhode Island with a Ph.D. in Industrial and Manufacturing Engineering.